WORLD BOOK DAY

A book of hope for uncertain times.

TODAY marks the 25th anniversary of World Book Day, held to celebrate reading for pleasure today and all-year round, which focuses on getting books into the hands of children.

As a freelance journalist and an avid reader, it seemed appropriate, in light of the harrowing situation in Ukraine, to recommend my favourite illustrated books on #WorldBookDay for those who may need it.

Charlie Mackesy

‘The Boy, The Mole, The Fox and The Horse’ by illustrator Charlie Mackesy is a book of hope for uncertain times.

Based on four characters, it is a beautifully-illustrated story about love, kindness, friendship, bravery and courage that speaks a universal language.

The best-selling author, who has sold over £1million copies since its release, said his messages of kindness resonate with so many of us and have never been so important.

Laura Higginson, an Editor at Ebury Publications said recently of the book: “No matter who you are, what your age, what your belief system is, there are universal feelings and experiences which unite us all.”

Charlie’s moving illustrations lifted the nation during the Covid-19 pandemic and he is now sharing them on social media in support of Ukraine, in particular the quote and illustration; “Sometimes”, said the horse. “Sometimes what?” asked the boy. “Sometimes just getting up and carrying on is brave and magnificent.”

The Boy, The Mole, The Fox and the Horse by Ebury Publications is available to order from all bookstores, (RRP £16.99) but please do support independent booksellers where you can.

I choose to support our local and friendly award-winning independent book shop ‘Book-ish’ in Crickhowell, Powys.

Books can be ordered via their website www.book-ish.co.uk or why not pop into the shop and enjoy a coffee and cake in their delightful cafe afterwards.

I would love to hear what you are currently reading and your recommendations. Please share them via our social media channels Instagram Sudolmedia, Facebook @Sudol Media or Twitter@SudolMedia

To find our more about World Book Day Visit www.worldbookday.com

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Accuracy or Acurracy ?

Accuracy is so important in your messages, as is double checking before you post. Whether it's your latest blog or a simple Facebook post, get your message right first time. By the time you've noticed your error, umpteen potential customers have already noticed your mistake.


In this example, The Daily Mail managed to invent the county of 'Grent', used 'taking' instead of 'taken' and also managed to change Matt's name to Mark twice all within the space of four bullet points.


That takes some doing.

Can you spot the typo in this public information poster?

A Tempererature ?


Always check and then re-check, particularly on mobile devices that have autocorrect functionality, it's always best to do a re-read before you hit send.

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We all need an Octothorpe

What is that we've all seen on a keyboard, probably used at least one, can be found in different locations depending on where you live and we might called something different depending on it's use?

Of course we are talking about the Octothorpe. That little symbol that you look at and have to think - do I need a shift key to use it ?

Ok, probably, you use one of it's more catchy names such as hashtag, number sign, or pound symbol (if you are American). We all love a #.

For most of us, it is the humble Hashtag. Whilst today it is associated with social media to identify digital content on a specific topic, it has been around for many years and been used for various uses even today.

As a symbol of our Social Media existence, it can be used to represent an area of shared interest - #photographs, #London, #Weddings or used as to help promote brands, social messages or even to label a craze - #ShareACoke,  #BlackLivesMatter, #IceBucketChallenge.

The hashtag is there to help label your message and can lead to greater engagement, can boast your brand’s social media engagement and improves your number of likes, shares, comments, and followers.

It is so easy to get a little carried away and start over-using a hashtag. You'll find that some users will try and cover all bases and use loads of hashtags. Sometimes even to the point of using more words in the hashtags than they do words in the original message. Hashtags should be relevant and not there and not desperate for attention.

Sometimes you can over do Hashtags

A hashtag should be relevant to your post and not just added in to exploit a hashtag that is trending at that moment in time.

To find a hashtag that is specific to your message, brand or your audience, you’ll have to do a little research. There are plenty of free hashtag research websites that will give you an indicator of what you could be using. Again though, try and keep them short, sweet and on topic. It is always worth researching relevant hashtags and keeping a note of the one that you think might be relevant for you for future posts.

In conclusion, an Octothorpe can be your friend and help you reach your target audience but....

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Wreath Making Classes

For the past few years we have organised, promoted and successfully run a Christmas wreath-making class with the award-winning RHS Chelsea Gold medal winning Hilary's Floral Design of Abergavenny. Held at a venue in Raglan the class has proven popular through our social media advertising and looks set to become bigger for Christmases to come.

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Wye Valley Christmas Festival

Following the success of the Wye Valley Food Festival, a second one-day festival returned to Chepstow racecourse and featured cookery demonstrations, live music, an indoor craft market and a host of food and drink traders.

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Wye Valley Food Festival

The inaugural Wye Valley Food Festival was born out of our passion for food and desire to showcase the home-grown produce and talent Monmouthshire has on its doorstep. Having been a part of the event’s team for a similar festival in the area we took the plunge and organised our own two-day free-entry festival at the prestigious venue Chepstow Racecourse. Featuring a chef’s theatre, musicians, children’s activities and fair rides, over 70 craft, food and drink traders and musicians the festival attracted more than 5,000 visitors. Our social media, Sunshine Radio campaign and extensive press coverage paid off and ensured the festival was a success.

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Wedding Dress Charity Ball

On September 22nd 2018, we held the Wedding Dress Charity Ball in aid of St David’s Hospice Care and Velindre at the Celtic Manor Resort, Newport.

In 2018 we founded the inaugural Wedding Dress Charity Ball to raise funds for causes close to our hearts. The event, held at the Celtic Manor Resort, Newport, raised thousands for Velindre Cancer Centre and St David’s Hospice Care. We came up with the idea to hold a ball to give brides the chance to wear their dress one more time and were over-whelmed by the support and generosity of our guests. The event, believed to be the first of its kind in South Wales, was held in the prestigious Caernarfon Ballroom andfeatured a three-course dinner, disco, live band, auction and singing waiters. As well as raising vital funds, the story featured in several local newspapers, the Wales on Sunday and news websites, helping to raise the profile and work of our charities.

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Scott’s Welsh Supper

We were approached by the event’s organiser with a brief to promote the fundraising supper, which formed part of the world-famous Abergavenny Food Festival’s fringe events. Hosted by a Pride of Gwent winner, the supper raised funds for the Abergavenny Scouts and the Conference and Art Centre Cornerstone’s sensory garden for the Royal National Institute for the Blind in Cardiff. Using promotional images and creating press releases that featured in local weekly and daily newspapers, together with social media posts, the event was a sell-out and raised thousands.

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Christmas at Cefn Tilla Court

Enjoy a truly festive exclusive dining experience with us at Cefn Tilla Court this Christmas. For an evening full of delicious food, drink and fabulous entertainment, join us and get your Christmas Celebrations started in style.

3 Course Dinner with a glass of bubbles on arrival
£49 per person

Tables will be set for 10 people, so table sharing may occur.

The historical, Cefn Tilla Court
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The Lakeside Hotel & Spa, Lake Windermere

From the moment we arrived at our luxurious four-star hideaway in the heart of the Lake District it felt homely.
The Lakeside Hotel & Spa, nestling at the water’s edge on the southern tip of Lake Windermere, is the perfect place for a mini-break and one of a few secluded hotels just a stone’s throw from England’s largest natural lake.
After a trouble-free drive north on the M6 we arrived at the hotel in Newby Bridge and were taken aback by the breath-taking views of the lake and fells that filled the skyline.
The quiet lakeside setting means visitors can avoid the bustling towns of Ambleside and Bowness at the northern end of this ten mile long lake.
The hotel, originally a 17th century coaching inn, has been extended sympathetically over the years to feature the only Aveda destination spa in England, complete with 17m swimming pool and Brasserie to become Cumbria Tourism’s Lake District 2012 Hotel of the Year.


At reception we were greeted by a friendly porter who collected our bags and parked our car in the car park just yards from the hotel and were given a tour of the facilities.
Our room provided uninterrupted views of the lake which was just a step away from the terrace and exotic gardens, from which guests are invited to take plant cuttings.


Our classic country house styled room was inviting, comfortable and cosy. Staff had left added touches from bone-china tea cups to fluffy robes and a sunken Jacuzzi bath in an Italian marble bathroom, complete with yellow rubber duck to remind you that each morning at 11am guests can
help staff feed the wild ducks on the lawn.
In the room we found plenty of tea, coffee and biscuits and an ample supply of towels. The hotel also offers free wi-fi for the duration of your stay.
After unpacking we explored the hotel and its tranquil grounds. We discovered the hotel is steeped in history as it was used as a staging post and resting place for travellers working in the thriving cotton trade of Lancashire and Yorkshire in the 1900s when guests stayed en-route to local businesses such as the bobbin mills in the area. The 75-room hotel has undergone extensive refurbishment but retains a warm welcoming atmosphere of the charming coaching inn which boasts oak-panelled lounges and a crackling log fire.


The Lakeview Restaurant, which offers fine dining, blends perfectly with the modern style of John Ruskin’s Brasserie and pub where you can enjoy a quick and simple meal. If you simply want to indulge in a divine
traditional cream tea at £28 for two or a feast of cakes and pastries (£38 for two) then head to the conservatory or terrace which provide spectacular views and an array of swans and ducks on the lawn.
For that special touch there is the king of afternoon teas featuring sandwiches, chilled gazpacho and cakes (£45 for two) with the option of half a bottle of champagne.
After tea we took a short walk to find a gift shop, cafe and coffee shop and the pick up point for the Windemere Lake Cruises. It is also home to the Lakeside to Haverthwaite Railway terminus and the Aquarium of the Lakes which are both ideal for families.
Back at the hotel it was time to don a fluffy robe and indulge in the spa and with an hour-long pedicure and foot massage whilst my partner went for a swim, sauna and Jacuzzi.
As the sun began to set we took our seats in the two AA rosette Lakeview Restaurant for a sumptuous dinner.
The dining room has a traditional but cosy feel with tables spaciously arranged to give diners privacy.
Our waiters were helpful when choosing a bottle of 2008 Shiraz at £31 from the hotel’s extensive wine cellar which holds over 200 bottles from around the world. The menu, of classic Cumbrian dishes using
local produce, is impressive and featured a mouthwatering starter of english asparagus with hollandaise sauce presented in a small copper pot and main course Cumbrian Galloway sirloin steak, cooked to perfection and served with confit tomato, field mushrooms and hand cut chips. Each mouthful underlined our decision that this visit would not be our last. This was a dining experience we won’t forget in a hurry.
The dessert menu was filled with a delicious selection of poached pear and wild strawberry and chocolate mocha parfait.
After dinner we took our Kir Royals to the conservatory to admire the moonlit lake as the resident pianist played into the night.
After a tranquil sleep and a full English breakfast, which is served until 11am, we boarded one of four steam driven cruise boats, complete
with a bar, at Lakeside jetty for a 45-minute ride to the holiday town of Bowness whose attractions include the World of Beatrix Potter.
Windermere Cruises can be traced back to Victorian times when they carried more than 1.24 million visitors each year across the lake and captured the hearts of former residents – William Wordsworth, Beatrix Potter and Arthur Ransome author of children’s book Swallows and Amazons.
As the steamer gently glided across the water we were treated to some of the most amazing scenery in this part of the world.
We hopped off at Bowness for lunch in the holiday town and a stroll around its many quaint shops and galleries before continuing our trip to Ambleside where we enjoyed afternoon tea at renowned food lover’s paradise ‘Lucy’s’.
After a thoroughly enjoyable and relaxing day we decided to dine at the more relaxed Ruskin’s Brasserie and enjoyed a simple but pleasant cod and chips and sirloin steak in a bright and contemporary restaurant.
On our last morning we were given the task of feeding the dozens of mallards and swans who gather on the lawn for bread.
With so many attractions on offer from hillwalking to the Lakeland Motor Museum, Lakeland Miniature Village, Hawkshead and the option to ride the hotel’s two electric bicycles, we were spoilt for choice and have already made plans to return for a longer visit.

From the moment we arrived to the minute we left, our stay was perfect. Nothing was too much trouble and we left feeling refreshed.

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